The growth of global ecommerce is mind-boggling. In 2017 it reached around $2.3 trillion and is expected to hit $4.5 trillion in 2021 (according to a Statista report). In the US alone, ecommerce represents almost 10 percent of retail sales — a figure that is growing by nearly 15 percent each year.

As much as 11 percent of online shoppers now shop online via their smartphone on a weekly basis, and 35 percent say it will become their main purchasing tool. Around 39 percent of online shoppers use social networks to get inspiration for purchases.

Ecommerce continues to evolve at a rapid pace, and you need to keep up with the latest developments to continue to boost your clients’ sales and stay ahead of the competition.

Which ecommerce trends are set to dominate 2018? We asked the experts to find out.

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