Logo Brief & Branding

When you’re looking to build a strong business or organization, a solid logo and branding design is a must. A well-designed logo can can create loyal followers through simplicity and memorability. Be aware that a logo is the visual representation of a company or brand’s values, beliefs and functions. When designing one, you need to make sure it will represent the business the right way. There are many considerations to keep in mind such as:

  • How the logo will look on products
  • How it will appear on advertising and marketing materials
  • How it will tie your other branding collateral together

The thoughts and emotions someone feels when they see your logo. This is weird to think about, but certain colors, shapes, styles and words all trigger emotional responses which will translate into an emotional response to your business.

It’s an entire package, not just a small mark. In most cases, it will be the first thing your customers or clients see when they come across your business.

Logo Brief & Branding

  • Do you have any images, sketches or documents that might be helpful?
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  • Your brand's style

    Here are the styles to explore. Don't worry, these styles can be changed after we draft a few designs. Use the sliders below for each style choice.
  • Colour

  • Choose 3x colours for us to explore.
  • Logo Type

  • This type of logo represents the company in a simple but bold manner. In most cases, the image is abstract and stylized to give visual interest. Apple, Shell and Mercedes-Benz
  • These are uniquely styled text logos that spell out the company or brand name. Many times, custom fonts are created specifically for brands to use across all their marketing and branding collateral. Some examples include Facebook, Disney and Sony.
  • Lettermarks are exclusively typographic. They use a symbol representing the company through the use of its initials or the brands first letter. Hewlett-Packard, Chanel and General Electric
  • These logos combine a wordmark and a symbol or icon to give the flexibility for the use of either or both elements across a variety of applications. A well-designed combination mark looks just as good with the elements separate as it does with them together. You might recognize some combo marks like Hawaiian Airlines, Adidas and Sprint.
  • An emblem logo encases the company name within the design. Some examples include Starbucks, the NFL and Harley-Davidson Motorcycles.
  • Final Notes