When you’re looking to build a strong business or organization, a solid logo and branding design is a must. A well-designed logo can can create loyal followers through simplicity and memorability. Be aware that a logo is the visual representation of a company or brand’s values, beliefs and functions. When designing one, you need to make sure it will represent the business the right way. There are many considerations to keep in mind such as:
- How the logo will look on products
- How it will appear on advertising and marketing materials
- How it will tie your other branding collateral together
The thoughts and emotions someone feels when they see your logo. This is weird to think about, but certain colors, shapes, styles and words all trigger emotional responses which will translate into an emotional response to your business.
It’s an entire package, not just a small mark. In most cases, it will be the first thing your customers or clients see when they come across your business.