Contemporary clothing for contemporary beachwear for men and women. Surf lifestyle, born in Australia, Designed in Venice, CA. Insted We Smile is headed up by Luke Stedman who brings a new perspective to Australian menswear. Stedman’s flamboyant style mixed with his affinity for the ocean is embedded throughout the brand’s collection of tees, shorts, and softly tailored pieces. Expect bold, daring separates, all trademarked with the brand’s ‘smiley face anchor’ logo.