The Design Brief

The Design Brief

The Design Brief: this is where you’ll start the process of hiring me for your Website Project.

To get started with hiring me for your website project, please take a moment to look through, and then fill in this design brief.

Once you have completed the brief, you will be sent a complete copy for your own records.

Feel free to skip some fields if you’re in a hurry.

Even if you don’t end up hiring me, the information you have supplied here will be of use to whoever you hire for your website design project, so please don’t view this as a waste of time. You’ll be able to pass this information on to the next person. 🙂

  • This is where I need you to be descriptive and detailed as possible. You need to sell what you do so I can understand, to the best of my abilities, what I am designing your website for.
  • This is a refined and optimised version of above. Think along the lines of the Elevator Pitch: you have just a minute, or two, to enthusiastically explain, and describe, what your brand is before I exit the elevator.
  • This is a refined and optimised version of above. What makes your 'thing' different and/or better than your competitors? Or what does it offer that nothing else does?
  • If you are redesigning your website, updating it, refreshing it; maybe you're completely starting again in terms of your existing site and brand identity, then please explain any reasoning/motivation behind this decision. It is exceptionally important that I understand the reasoning behind any website update. If you feel it's easier to explain this to me over the phone, instead of writing, then please add that request here instead.
  • Who do you compete against? Please list names, and URL's if possible.
  • You may have competitors that although are not a direct threat, do share some similarities with what you do. Please list names, and URL's if possible.
  • Please list URL's if possible.
  • Upload design files and project brief. If you have them!
    Drop files here or
  • The more you can afford to invest in your website, the more depth, soul and creative flair your site is likely to have. The more time we have to explore design options and directions, then the higher the likely hood we'll find that one great winning design. Trial and error makes up the beginning of a lot of projects. Providing me more time will result in a design that was created through a more natural organic and evolutionary process.