Website Review

When you last redesigned your website did you document how you intended to measure its success? If not how do you know if it was worth the money you spent on it? If you did, when was the last time you checked to see if it met those goals?

When you redesigned your website did you decide on success criteria? It’s time to discover how effective your site is.

A key factor in ensuring the success of your website is to measure its performance often and identify areas to improve. A website review will give you:

  • A vision of what role your site plays.
  • A clear picture of where it is failing to fulfill that role.
  • Specific issues that need to be addressed and the relative importance of each issue.
  • A road-map outlining how your site can be improved over time.

What goes into a website review?

At the end of the process you will have a document that is a SWOT analysis of your site. It will highlight its strengths, weaknesses, opportunities and threats. It will cover areas such as:

  • Accessibility.
  • Social media integration.
  • User experience.
  • Performance.
  • Search engine optimisation.
  • Content quality.
  • Calls to action.

If you have concerns over a particular area (e.g. the user experience) then I can focus more on that area. But I will always provide a holistic overview to put the site in context.

The report won’t just list issues with the site. It will also prioritize them and suggest some possible fixes.

How do you create a website review?

Before I can review the site I need to understand what its role is. That means a conversation over Skype to discuss business objectives and success criteria. Don’t worry if you are unsure what these are, we can work through them together.

Following that initial call I start a research phase. This consists of two elements:

Qualitative. This is where my 15 years experience in digital and working with hundreds of clients come in. I bring my expert knowledge to bear to identify issues around user experience, content and calls to action.

Quantitive. I use a range of tools to analysis your sites SEO, performance and social media status.

To really understand a site you need to combine qualitative and quantitative analysis.

Once the research is complete I document my findings. This will include some next steps to improve the site.

How much does a website review cost?

The price depends on the level of detail and the focus of the report. But a standard website review will cost $2,200.

Why should I use you?

There are no shortage of people who will provide you with this kind of review. No doubt many of them will charge less too.

What I have going for me is the sheer number of clients I have worked with over the years. And not small clients either.

Combine this with connections across the web community. Connections that are experts in fields such as SEO, branding, user experience, site performance and more. This gives me a wealth of experience and expertise to draw upon.

But if in doubt, get in touch and we can discuss my suitability.

  • This is where I need you to be descriptive and detailed as possible. You need to sell what you do so I can understand, to the best of my abilities, what I am designing your website for.
  • This is a refined and optimised version of above. Think along the lines of the Elevator Pitch: you have just a minute, or two, to enthusiastically explain, and describe, what your brand is before I exit the elevator.
  • This is a refined and optimised version of above. What makes your 'thing' different and/or better than your competitors? Or what does it offer that nothing else does?
  • If you are redesigning your website, updating it, refreshing it; maybe you're completely starting again in terms of your existing site and brand identity, then please explain any reasoning/motivation behind this decision. It is exceptionally important that I understand the reasoning behind any website update. If you feel it's easier to explain this to me over the phone, instead of writing, then please add that request here instead.
  • Who do you compete against? Please list names, and URL's if possible.
  • You may have competitors that although are not a direct threat, do share some similarities with what you do. Please list names, and URL's if possible.
  • Please list URL's if possible.
  • Upload design files and project brief. If you have them!
    Drop files here or
  • The more you can afford to invest in your website, the more depth, soul and creative flair your site is likely to have. The more time we have to explore design options and directions, then the higher the likely hood we'll find that one great winning design. Trial and error makes up the beginning of a lot of projects. Providing me more time will result in a design that was created through a more natural organic and evolutionary process.


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