/ Google Ad Grants · Australian nonprofits
More people.
More support.
More impact.
Google Ad Grants management for Australian charities and nonprofits. Practical, ongoing help to turn searches into donations, volunteer enquiries and people using your services.
I’m Milo, the person behind Finlay. Based in Lennox Head, working with organisations across the Northern Rivers, Gold Coast and Australia-wide.
Free account review or application help. Ongoing management on an agreed monthly retainer after approval.
/ Two ways to get started
Already approved?
Still figuring it out?
Either way, we can start with a conversation. I’ll help you understand where you stand and what makes sense next.
Start with a free account review.
I’ll look at your existing Ad Grant account, campaigns, conversion tracking and the pages people land on. You’ll get a practical view of what’s working and where there’s room to improve.
If you’d like me to take it from there, we’ll agree a monthly retainer for ongoing management and development.
Get my free grant review ↗I’ll help you apply. Free of charge.
Haven’t applied for Google Ad Grants yet? I can help you check the eligibility requirements and work through the Google for Nonprofits and Ad Grants application steps.
There’s no fee from me for application help. Google decides eligibility and approval, so I can’t guarantee acceptance. After approval, an agreed paid monthly retainer begins when ongoing management starts.
Talk to Milo about applying ↗/ Make the grant useful
Clicks are a start.
What happens next matters.
Your organisation needs people to take action. That might mean making a donation, becoming a volunteer, booking a service or asking for help.
I’ll work with you to choose the outcomes that matter, connect them to your campaigns and improve the journey from search to website to action.
The aim is useful, measurable progress over time. Available grant credit is an opportunity, not a promise of spend, enquiries or donations.
/ Ongoing monthly management
Keep improving.
Month after month.
The monthly retainer pays for hands-on work across your campaigns, tracking and website, with priorities agreed around your goals.
Campaign setup & optimisation
Build a clear campaign structure, write relevant ads and keep testing and improving how campaigns perform.
Keywords & search terms
Find searches that fit your cause, review what people actually search for and refine keywords and negative keywords.
Conversion tracking
Measure meaningful actions such as donations, enquiries and volunteer sign-ups. Set up or improve GA4 and Google Tag Manager where appropriate.
Landing pages & website improvements
Improve the pages your ads lead to, with clearer messages, stronger calls to action and easier paths to donate, enquire or get involved.
Reporting you can use
Understand the actions your campaigns are generating, what’s changed and what I’m working on next, in plain English.
Continued campaign development
Develop campaigns around your services, appeals and events, with regular account checks and attention to Ad Grants requirements.
We’ll agree the monthly fee, priorities and scope before management starts. Larger website projects or additional work are discussed and quoted separately.
/ Your local point of contact
Hi, I’m Milo.
You’ll work with me.
I’m based in Lennox Head in the Northern Rivers. You’ll speak directly with the person looking after your campaigns and helping improve your website.
Friendly advice, clear communication and practical work focused on what your organisation needs.
Local when you need it.
Connected wherever you are.
For nearby organisations, we can arrange a time to meet. Elsewhere in Australia, we can work together by phone, email and video call.
Talk to Milo: 0421 041 754Finlay’s website is finlay.co.nz. My Australian base is Lennox Head, NSW.
/ A straightforward process
Start where you are.
Build from there.
Have a chat
Tell me about your cause, your website and the actions you’d like more people to take.
Review or apply
Already approved? I’ll review your account free. Not approved? I’ll help with your application at no charge.
Agree the monthly plan
Once approved, we’ll agree your management scope and fee before the paid monthly service begins.
Improve & report
Set up, measure and refine campaigns and website journeys, then keep developing what works.
/ Questions, answered
Before we get started.
Is our organisation eligible?
Google Ad Grants is available to qualifying nonprofits. Your organisation needs to meet Google for Nonprofits eligibility requirements, have a suitable website and comply with the Ad Grants programme policies. I can help you work through the requirements; Google makes the approval decision.
What if we haven’t applied yet?
That’s fine. I’ll help you with the Google for Nonprofits and Ad Grants application process free of charge. Approval is not guaranteed. The paid monthly retainer is for ongoing management after approval, with the scope and fee agreed before we start.
What is included in the free account review?
A practical look at your existing campaigns, tracking and landing pages, with a conversation about your goals and the main opportunities for improvement. Ongoing implementation and management are covered by the agreed monthly service.
Is the grant money paid to us?
No. It is in-kind Google Search advertising credit for qualifying nonprofits, not cash. Google’s Australian Ad Grants page describes up to AU$13,000 per month. Actual use depends on your campaigns, relevant search demand and programme requirements.
How much is monthly management?
I’ll recommend a monthly retainer based on your account, goals and the work required. We’ll agree the fee and scope before starting. The management fee is separate from the Google advertising grant and cannot be paid with grant credit.
Can you help with our website as well?
Yes. Landing-page and website improvements are part of the conversation because they affect what happens after someone clicks. We’ll agree what fits within the retainer; larger builds, integrations or redevelopment are quoted separately.
Can you guarantee donations or that we’ll use the whole grant?
No. Results depend on search demand, your offer, website and other factors. I focus on relevant traffic, reliable tracking and ongoing improvements that support your organisation’s goals.
Do you only work with local charities?
No. I’m based in Lennox Head and accessible to Northern Rivers and Gold Coast organisations, while working with charities and nonprofits across Australia.
/ Let’s talk about your cause
A free review.
A clear next step.
Tell me about your organisation, share your website and let me know whether you already have an approved Google Ad Grant. I’ll help you work out where to start.
Not approved yet? Ask me about free application help.
Use the enquiry form below or email hello@finlay.co.nz.
Lennox Head, NSW · Northern Rivers & Gold Coast · Australia-wide