Auckland · New Zealand & Australia
WordPress & Shopify Developer in New Zealand
I'm an independent WordPress and Shopify developer helping businesses across New Zealand and Australia build, improve and maintain websites that work. I've been building websites since 2008, from new builds to upgrades, eCommerce, integrations, migrations and ongoing support.
- WordPress specialist
- Shopify Partner
- 18+ years
- New Zealand & Australia
Selected clients since 2008
What I do
WordPress & Shopify Development
New website, existing website or something more complicated. I help businesses build, improve and maintain WordPress and Shopify websites.
WordPress Development
New builds, upgrades and custom WordPress development, including custom functionality, WooCommerce, integrations and ongoing development.
Get a quote 02Shopify Development
Shopify stores built to sell and easy to manage. As a Shopify Partner, I build, upgrade and customise stores, from new builds and themes to ongoing support.
Get a quote 03Website Support & Optimisation
Keep your site fast, secure and working properly: updates, troubleshooting, performance, SEO and ongoing improvements.
Get a quote 04Custom Development
Custom functionality, integrations, migrations, APIs and other technical work that doesn't fit an off-the-shelf solution.
Get a quoteWhy work with Finlay?
You Work Directly With Me
You don't need a big agency to build a great website. You work with an experienced developer from the first conversation through to launch and beyond.
Start a projectBuilding websites and digital products since 2008, from small business sites to large, technically complex projects.
No layers of communication. You deal with me throughout your project.
Hands-on experience building, upgrading and supporting WordPress and Shopify, including eCommerce and integrations.
Based in Auckland, working with businesses and organisations throughout New Zealand and across Australia.
Selected work
Recent Projects
Toni&Guy Australia
A WordPress upgrade so the team can keep salon pages, services and campaigns current.
Crown Relocations New Zealand
Maintenance and SEO optimisation for an international moving company’s New Zealand website.
SurfAid
Maintenance and SEO for a humanitarian non-profit, helping supporters find its programmes and ways to give.
What clients say
The Developer Clients Come Back To
Finlay assisted us with a full website audit. Communication was great and, most importantly, Finlay took the business goals into consideration when scoping the work. I couldn't have asked for a better service!
We recently completed a massive project (website and CRM migration) which wouldn't have been possible without Finlay. An outstanding developer with solid problem solving and technical skills.
Finlay produced a great website design that matched our needs and took care of all the development. I would have no hesitation in recommending Finlay to other companies.
What kind of websites do you build?
I specialise in WordPress and Shopify websites, from new builds and eCommerce stores to upgrades, custom development and integrations. I also work with existing websites that need fixing, improving or extending.
Do I work directly with you?
Yes. You'll work directly with me throughout the project. There are no account managers or layers of communication between you and the person actually doing the development.
How long does it take to build a website?
It depends on the size and complexity of the project, but a typical business website takes around 2–4 weeks. I'll give you a clear scope, timeline and cost before development begins, and projects can sometimes be fast-tracked when there's a firm deadline.
Can you improve or fix an existing website?
Absolutely. A large part of my work involves existing WordPress and Shopify websites: troubleshooting problems, improving performance, adding functionality, upgrading designs, handling migrations and sorting out technical issues.
Will I be able to update the website myself?
Yes. I build websites so they're straightforward to manage day-to-day. I'll also show you how to update the important parts of your site without needing to contact a developer every time something changes.
Do you provide ongoing website support?
Yes. I provide ongoing WordPress and Shopify support, maintenance and development for businesses that want someone reliable to look after their website after launch.
Do you work with businesses outside New Zealand?
Yes. I work with businesses throughout New Zealand and Australia, as well as clients further afield. I work remotely and can handle projects, meetings and ongoing support regardless of location.
Is SEO included when you build a website?
Every new website is built with a solid technical SEO foundation, including site structure, performance, mobile usability and essential on-page optimisation. I can also help with more extensive SEO and ongoing search optimisation where required.