WordPress & Shopify Developer in New Zealand
Finlay is an independent WordPress and Shopify developer helping businesses across New Zealand and Australia build, improve and maintain websites that work. I'm Miles Finlay, and I've been developing websites since 2008 — from new WordPress and Shopify builds to upgrades, eCommerce, integrations, migrations and ongoing support.
WordPress Specialist · Shopify Partner · 17+ Years Experience · NZ & Australia
/ Selected clients
Working with businesses and organisations across New Zealand and Australia since 2008.
/ WordPress & Shopify Development
New website, existing website or something more complicated — I help businesses build, improve and maintain WordPress and Shopify websites.
WordPress Development
New builds, upgrades and custom WordPress development.
From new websites to existing sites that need improving, I build and develop WordPress websites around the needs of your business — including custom functionality, WooCommerce, integrations and ongoing development.
Shopify Development
Shopify stores built to sell and easy to manage.
As a Shopify Partner, I build, upgrade and customise Shopify stores for businesses that need a reliable eCommerce platform — from new builds and theme development to ongoing improvements and support.
As a Shopify Partner, I build, upgrade and customise Shopify stores for businesses that need a reliable eCommerce platform — from new builds and theme development to ongoing improvements and support.
Website Support & Optimisation
Keep your website fast, secure and working properly.
I maintain and improve existing WordPress and Shopify websites, including updates, troubleshooting, performance improvements, SEO optimisation and ongoing development.
I maintain and improve existing WordPress and Shopify websites, including updates, troubleshooting, performance improvements, SEO optimisation and ongoing development.
Custom Development
Need something a little more technical?
I can help with custom functionality, integrations, migrations, APIs and other development work that doesn’t fit neatly into an off-the-shelf solution.
I can help with custom functionality, integrations, migrations, APIs and other development work that doesn’t fit neatly into an off-the-shelf solution.
/ Portfolio
Featured Projects
Check out my portfolio to see how I've helped other businesses, just like yours, grow their digital presence. Every project is a journey I take with my clients, and each one tells a unique story of creativity and partnership.
/ FAQ
Frequently Asked Questions
I know that getting a new website can feel like a big step. That's why I have put together some of the most frequently asked questions. I'm here to make the process simple, transparent, and exciting. Take a look below, and if you can't find what you're looking for, please don't hesitate to get in touch.
What is your process for designing and building a new website?
Our process begins with a discovery session where I learn about your business, your goals, and your target audience. From there, we move into the design phase, creating mockups and wireframes for your review. Once the design is approved, our developers bring it to life, building a fully functional and responsive website. The project concludes with a final review, launch, and a training session specifically designed for you.
How long does it take to build a website?
The timeline depends on the complexity of the project, including the number of pages, custom features, and your response time for feedback. On average, a standard business website takes 2-4 weeks from our initial meeting to launch. I will provide a detailed timeline in your project proposal. We can of course fast-track the project if you have a tight deadline.
Will I be able to update my own website?
Yes! I build most of our websites on user-friendly platforms like WordPress or Shopify, which feature intuitive content management systems (CMS). This allows you to easily edit text, add images, and create new pages without needing a developer. I'll also provide training to help you feel confident in managing your site.
Do you work with clients outside of New Zealand?
Yes, we are a global company. We primarily serve clients in New Zealand and Australia, but my remote-first approach allows us to collaborate successfully with businesses worldwide.
Is the website design custom, or do you use templates?
I specialise in custom web design. While we may use a proven theme or framework for efficiency and stability, every aspect of the design—from layout and colour scheme to user experience—is tailored to your brand and business goals. Your website will be unique to you.
Will my new website work on mobile phones and tablets?
Absolutely. All websites are built with a "mobile-first" approach. They are fully responsive and optimised to look and function perfectly on any device, from desktops to smartphones, ensuring a seamless experience for every visitor.
What about website security?
Website security is a top priority. I implement security best practices from the start, including secure code, SSL certificates, and firewalls. I can also provide recommendations for ongoing security monitoring and updates to protect your site and your data.
Is SEO included in your website design services?
Yes, every website is built on fundamental SEO principles. This includes clean, semantic code, fast loading speeds, a logical site structure, and mobile optimisation. I'll also set up basic on-page SEO for you, such as title tags, meta descriptions, and image alt text for key pages. For more advanced SEO strategies, I offer dedicated packages.
Will my new website rank on Google?
While I can't guarantee a number-one ranking, I build your site with the best possible foundation for search engine visibility. Your website will be ready for an effective SEO campaign. Ranking success depends on various factors, including the competitiveness of your industry and ongoing SEO efforts.
How long does it take to see SEO results?
SEO is a long-term strategy, and results can vary. You can expect to start seeing initial progress in keyword rankings and organic traffic within 3-6 months, with significant growth often occurring after 6-12 months.
What happens after my website is live?
Our partnership doesn't end at launch. I can provide support to ensure everything is running smoothly. I also offer ongoing maintenance and support packages to keep your website updated, secure, and performing at its best.
Do you offer ongoing support and maintenance?
Yes! For a monthly or annual fee, I can manage all your website's technical needs, including software updates, security checks, and regular backups. This ensures your site remains healthy and secure, giving you peace of mind.
How much does a new website cost?
While the average cost of a professional website in Australia and New Zealand ranges from $3,000 to $10,000 depending on features and scope, getting your business online shouldn't cost a fortune. I offer streamlined startup packages starting from as little as $500. Get in touch for more info.
/ Review
Finlay assisted us with a full website audit. From the get go it was clear there was a comprehensive understanding of the various CMS desks, SEO and user experience. Communication was great, most importantly Finlay took the business goals into consideration when scoping the work. Response time exceeded my expectation, the analysis was detailed and insightful with many suggestions for improvement which we have since implemented. I couldn’t have asked for a better service!
Karlene
CEO, Crown Relocations
/ Review
We recently completed a massive project (website and CRM migration) which wouldn't have been possible without Finlay. During the course of this project, Finlay proved himself to be an outstanding developer and hard worker with solid problem solving and technical skills. I was always impressed by Finlay’s ability to complete the work assigned to him on time. He not only met deadlines but also explained his programs in a way that non-experts can easily understand. This skill came in handy when he presented his programs to people like us who weren't particularly tech-savvy. Would definitely recommend.
Manu Lopez Manan
Surfaid
/ Review
Finlay provided solutions that not only produced a great website design that matched our needs but also took care of all the development. Finlay had the patience to explain the process as we went along. I would have no hesitation in recommending Finlay to other companies for their web design and development.
Heather Saunderson
CEO, Keep New Zealand Beautiful