(Project)
Finlay partnered with Toni&Guy, a leading hair salon brand in Australia, to design and develop a dynamic, user-friendly website. The project’s primary goal was to create a digital platform that reflects the brand’s premium image, showcases its services and products, and enhances the overall customer experience.
The website was built with a mobile-first approach, ensuring a seamless and optimal viewing experience across all devices, including desktops, tablets, and smartphones.
A dedicated section was created to display Toni&Guy’s full range of services, including haircuts, coloring, and styling. The portfolio section features high-quality images of their work, allowing potential clients to visualize the results.
The website integrates with a third-party booking system, enabling customers to easily schedule appointments at their preferred salon location directly from the site.
An online store was implemented to sell Toni&Guy’s branded hair care products, complete with a secure checkout process and inventory management.
The website was built on WordPress, a flexible and scalable content management system (CMS). This choice allows the Toni&Guy team to easily update content, add new services, and manage their online store without requiring technical expertise. Custom themes and plugins were developed to meet the specific needs of the project.
The new website successfully modernizes Toni&Guy’s online presence, providing a comprehensive and intuitive platform for customers. The improved user experience and streamlined booking process have led to increased online engagement and appointment bookings.